Help End Mental Health Stigma

Help End Mental Health Stigma

Minds Anonymous

Charity and Not-for-Profit

About Us

Minds Anonymous is an initiative dedicated to increasing understanding and ending the stigma surrounding mental health and has received backing from experts and leading organisations.

The initiative was named Tech Nation's 19th top mental health company in 2021, a year since launch:

It is the brainchild of 31 year old Louisa “Wizzi” Magnussen, who has herself successfully battled bipolar and other mental health conditions. The website allows people, for the first time, to share their mental health stories anonymously and read the stories of others. By giving people a voice, it aims to prove that managing mental health is part of being human and end the shame surrounding mental health conditions.  

Wizzi, now happy and well, explained how she came up with the idea; “I was interviewed for an article on bipolar and found the process of telling my story incredibly therapeutic. However, I was terrified by the prospect of publishing it under my name as there is still so much stigma surrounding mental health. I worried that I’d never be hired again. I was put on furlough and the name Minds Anonymous came to me. 24 hours later I launched the website to give others a chance to go through the process of telling their stories. By keeping it anonymous, each writer’s identity is protected so it’s a judgement free space where people can be honest without feeling ashamed.”

Minds Anonymous has already had nearly 10,000 views in over 60 countries and numerous stories uploaded, from tales of depression to abuse and psychosis. The stories themselves are compelling and give a first hand insight into conditions that are widely misunderstood.

NEW IN and with thanks to our sponsor Violet Elephant Clothing - ethical, Minds Anonymous branded, sustainable garments, the profits of which go toward keeping our initiative going:

Why we're raising money

Mind Anonymous already has a diverse library of stories but is encouraging more contributions thanks to the generosity of MyCognition, an NHS approved app designed to manage mental health. They are sponsoring Minds Anonymous by providing free access to the MyCognitionPRO app for writers.

Wizzi says; “The stories coming in are incredibly powerful. We’ve heard from sufferers of bipolar, schizophrenia, depression, psychosis and more as well as stories that tackle difficult topics such as suicide, grief, redundancy and being from the LGBTQI+ community. Every story I read helps me understand others a little better and by understanding others we are in a better place to support each another. Writers have feedback that when they write their stories, they feel like they have downloaded some of their anguish and are better able to process their experiences. We also have supporting articles from professionals on the site.”

Minds Anonymous is hoping that those who struggle with their mental health, the people who support them, professionals and policy makers will all use the site to improve their understanding of this topic. Minds Anonymous would also like to see fiction writers use the website as a research resource to help end the damaging misrepresentation of mental illness in drama.  

Minds Anonymous enjoys a growing list of enthusiastic supporters from professionals working in mental health who can see the huge impact that it will have on individuals and on society. However support has been in-kind, the initiative is entirely self-funded with growing operational costs which Wizzi is meeting out of her very limited personal resources.

Minds Anonymous have a new sponsor offering branded ethical, sustainable garments to help raise the necessary funds to keep the initiative going and growing.

Check out our range of hoodies and t-shirts, profits of which go toward our cause, here: 

For the site to continue to help people, and to expand the number of people reached, Minds Anonymous needs funding. If you feel you would like to make a one-off donation or even set up a regular monthly contribution, then it would be gratefully received. Every penny will go directly to the “front line”.

£15 = Covers the editing and proofreading of one story

£25 = Pays the website hosting costs for one month

£35 = The production of an audio book of one of our stories to give more people access to our content

£50 = The production of a supporting video asset featuring one of our professional partners

£100 = Sponsors a voice, giving the opportunity for someone to be interviewed and their story written by our media professional partners at

£300 = Covers our website hosting costs for one year

£2000 = The design of the website itself

Thank you for taking the time to visit our campaign page.

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